Tuesday 23 June 2009

JENNY OF THE BEAT


I hate the term 'female producer', really, what should it matter whether you're male or female! It really dosen't, but the truth is, we did dominate the industry 10 years ago when software and plugins were unavailable to the masses. Now days things have changed a long way, and thank God.

Meet Goldy. She's from Leeds (I know, I couldn't believe people actually lived and breathed outside of London either!). Her beats really speak for themselves. When I first encountered her about a year ago she was on that Bass-line sound. I never really liked B-L but her work (no ass kissing obviously) actually made it interesting to listen, which I never thought was possible.

After her B-L dabble she went back to her J Dilla roots and came back with an array of funky soulful vibes which would go down well on any ipod playlist. The other thing that struck me most about Goldy (which unless you're a producer, you probably wouldn't appreciate) is her skill as well as talent. Mix wise she has her sound scape down to a T'. Every producer has their own mix style and preference to where certain elements of the piece sit, and where her strengths lie is in the fact that she doesn't go OTT with the base or allow the snare or high hat to run away with itself. Her samples are also spot on, clipping her audio sections discreetly with little sign of 'over' or 'under cuts'.

At only 18 she's giving producers much older than her a run for their money and considering she's improving month by month it will definitely be interesting to hear her work in a few years time from now. I predict she will only get better and more dangerous with her productions. Artists and other companies will have to listen closely because as we all know, the whack piano man's are getting weeded out, which is great for the rest us and also means no more half hearted 'I need to get the bills paid' productions, or worse still those 'yeah man that beats tight (but it really isn't)' productions.

Check out '90's' and 'Funk Soul' on her myspace...

Other female producers you should already be aware of....




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