5 Twitter Tips For Bands From Co-Founder Biz Stone

Make Your @username Your Calling Card

Attracting followers is an important part of maintaining a high profile on Twitter. One of its biggest advantages is the simplicity of its username system and the ease of following and communicating with a user once you know how he or she identifies him- or herself. So promoting your @username in an e-mail signature, in fan correspondence and anywhere you'd normally mention a Web presence is helpful. (Sean Combs walks around wearing a black T-shirt with white text that says "@iamdiddy.") Also, interacting with fans through Replies (where you reply directly to the tweets of fans and followers) displays a certain level of engagement that can be attractive to folks considering following your account.


Twitter Spontaneously

Unlike an artist's blog or other online presence, where it makes some sense to share only the most important news or entertaining posts, on Twitter waiting for something really important isn't necessary-if folks are following you, then they want to know anything and everything. Twitter is an easy, lightweight way for artists to get involved themselves, and most artists are in fact Twittering themselves-so these anytime tweets have a very immediate and authentic voice that can be a powerful tool from a promotional perspective.


Find Music's Tweet Spot

There are ways that musicians can use Twitter that no other kind of user could take advantage of. Releasing exclusive tracks through Twitter is interesting. Twitter really shines during shared experiences like concerts because people are communicating in real time among a group. If an artist became similarly involved, that would be awesome. We've seen a few artists experiment with displaying live tweets from fans during a show, which is very cool because it makes the audience part of the show.


Establish Your Rules of Engagement

While direct back-and-forth contact with fans is easy with Twitter, the simple nature of it allows artists to invent their own boundaries. Although Replies are possible on Twitter, they're not expected. This means artists can be as engaged as they want-some are very engaged and others are more reserved. Artists can connect with their fans on a personal, meaningful level but they can also use Twitter to promote a spontaneous concert or share a new track.


Use the Platform Commitment-Free

Fans don't need to have a Twitter account to start following a band right away through mobile texting-Twitter can create new accounts over SMS on the fly. For example, anyone can text "follow biz" to 40404 in the United States and start receiving my updates. This means that a fan who wants to get an artist's updates through text but isn't using the service regularly can easily do so. Bands and musicians can simply tell this to folks during a concert or an interview.

EXCLUSIVE to the performers...........

Not only do we have a birthday spectacular Fat Talent LIVE coming up but I am here to tell you about the exclusive deal available to all performers past & present . Myself and DJ CHEF from Make Me Music are offering a music and photography package, allowing you to get 4 x hours studio time (includes mixing, mastering, recording plus promo to agencies!) and an hours professional, creative photography for a bargain basement price. See the attached flyer and example pics to see what can be achieved. Our first punter was Queeny (aka Amy D) and she was chuffed with the results saying, "I have had soooo much positive feedback from your images and they everything from the day has gone towards making a press pack which has already helped me to secure more live gigs."

Thank you Queeny!

For additional info contact carli@carli-art.co.uk .Also for a full overview of the pics visit the Carli-Art Facebook page

On another note its time to offer some more photo hints and some bits of advise. This week I thought I would deal with customer service and marketing. Not that I am a guru on the subject but I had a marketing meeting with Business Link this week and I pride myself on always delivering over and above so just some quick one's:

- Phone don't email, or always follow up with a call.

- Be polite and if you don't know the answer, just call back. (I suffered with this one and under quoted massively on a job then had to do it at the reduced price - guts!)

- Aim to get back to people as soon as possible. If you are late then just apologise.

- Be nice. Sounds simple but just be really nice! Smile, say please and thank you and generally be happy even if you feel like crap inside!!!

- Dress well and dress smart. You turn up in pikey trainers and a moth eaten shirt your potential client will not respond well to the £500 bill you put in their hands.

- Network, network, network. Talk to them and find out information that not only makes you sound interested (cos you are) but also helps you to network and find out if there are other opportunities.

- Get to know your client a little before the shoot - discover more about them and better pics will be had.

- Have a plan. Have goals and a timescale to do them within... it will help you focus.

- Evaluate all of your marketing ideas and record the results. You need to know what worked, why it worked? and what didn't and work & why?(phew!)

- Ask for help. Contact friends or good clients for their opinion!

I guess its all common sense really but I get seriously blinkered when running my own business, some people suggest things to me and I wonder how I missed them!


Carli x