Today sees the launch of our new weekly feature 'retail spotlight', which focuses on independant retail outlets.This niche area has grown over recent years with the popularity for clothing that is individual and quirky opposed to the mass market styling of the high street. This is also evident in the rise in popularity of second hand and vintage clothing.
The British fashion industry is generally regarded as one of innovation and a breeding ground for new talent and predictions suggest that the shift from mass market clothing is set to increase. With this in mind we will be bringing you the 'low down' of some of the best boutiques the UK has to offer kicking off with Dare boutique based in Huddersfield W.Yorks ; the business is ran by joint owners Steven Lowther and Jo Lackenby....
How did the boutique begin and who came up with the name ‘Dare’?
Both myself and Jo my business partner
have a passion for independent fashion,
and we opened DARE boutique with the
aim for all our customers to “DARE TO
BE DIFFERENT” hence the shortened
name “DARE”
You also have your own label within the boutique
called ‘Jolaby’ who are the creative geniuses behind this?
Jo is the creator of Jolaby that began back in 2004. Which has now formed a loyal following not just within the local area, but nationwide due to the hand- picked boutiques that Jolaby stocks to.
How would you describe the style of ‘Dare’ boutique?
If I had to select a random assortment of words it would be: edgy, eclectic, stylish, unique, different, every fashionista’s dream.
Any future plans for the boutique or label?
Soon to be launching www.dareboutique.com which will be an e-commerce website which will enable our customers to purchase online. (As many of our customers travel some miles to reach us).
The Jolaby label is now launching the Injection Collection for high summer! With stunning styles and fantastic colour! View the Summer & high summer collections online soon at www.jolaby.com
Why should we shop at ‘Dare’?
Cause we offer the most stunning dresses for any occasion from Proms, to a day at the races. And if want to do a little shopping with no major occasion in mind we have tons of stunning daywear to choose from, along with footwear, handbags and funky jewellery.
Any comments or words to potential customers or new designers out there?
We love to find new talented designers to keep DARE Boutique fresh and interesting. Contact us direct at steven@jolaby.com or on 08456522291.......Get to DARE and “DARE TO BE DIFFERENT”
D A R E Boutique
157 North Rd, Kirkburton, Huddersfield, HD8 0RU
by Tanayha Mcleary
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