This season is all about gingham according to the design duo from Jaiden rVa James (pictured). The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs and to respect and explore the male anatomy. A shirt is never just a shirt nor is trousers just trousers. Exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearer’s body. The aim is to capture the Zeitgeist of fashion each season and always create extremely well made timeless pieces.
S/S 09 is the 3rd season for Jaiden rVa James ‘We decided we wanted to use a print or pattern that wasn’t too brash but neither to subtle and we thought Gingham was definitely in the middle, the colours we used remind us of lightness and typically the English summer which is light fresh and airy at the best of times.
http://jaidenrvajames.blogspot.com
Bought to you by Fusion:)
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