Welcome to my feature! does this need an introduction? either way here it is....I am getting on the networking train so will be offering advice (lighter sense of the word) asking for advice, airing my thoughts, testing and also trying to get some networking going on the blog through this here feature.
People always said to me 'It's who you know, not what you know" well darn it they were and still are right. Networking is possibly one of the most valuable marketing tools ever! This does not just involve joining networking groups or social sites but it also involves being on a marketing mission all the time. By all means don't push too hard and bore the death out of all your mates but be prepared with business cards; let people know what you do and recognize opportunities. Don't be afraid to ask your friends or family about people they know or if your out and about & chatting to someone you think could be a benefit working with, ask. Suggest ideas for working together that benefit you both, know what it is with in your business that they could do with; and let them know what you could do for them. Give them a card and ask for one back, and don't leave and forget it. Email them or phone and follow up the invitation.
Joining networking groups online or in your local area is also clearly a great way to start. There are literally hundreds out there and to be honest I am still baffled by the number and diversity of each group. You only know what works for you once you have tried it though. But get looking and don't forget your roots (hello J-LO aka Jenny from the block!) - look around your local area or within your region at what groups or clubs meet. Communities offer strong networking opportunities and people like a friendly local face so work it baby. More on different groups and my experiences to date next week.......
For the moment - people like to recommend. Remember that. People like to offer advice!
(images courtesy of rich-cartoons.com)
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